YOUR EXPERIENCE

• Bachelor’s degree in marketing, Communications, or a related field.

• 2+ years of experience in the digital marketing space.

• Proven experience coordinating successful digital marketing campaigns, including paid advertising and social media.

• Excellent writing and editing skills with experience creating content for multiple digital platforms.

• Understand SEO, PPC, social media, and email marketing.

• Proficiency in digital marketing software and platforms, such as Google Analytics and Meta Ads

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Experience in editing, videography, and photography is considered an asset.

 

RESPONSIBILITIES

Design and contribute to impactful 360 marketing campaigns, including various marketing avenues such as paid media, social media, influencer campaigns and OOH. Track and analyze reports to gain insight into traffic, demographics, and effectiveness; utilize this information to affect future outcomes positively.

 

Social Media Management

• Build, strategize and execute social media strategies through research, benchmarking, messaging, and audience insights.

• Create and implement social media plans and editorial calendars.

• Capturing content at various weekly locations for videos, reels and posts.

• Participate in the day-to-day profile management for various clients. Build meaningful connections and encourage community members through dialogue and messaging.

 

Paid Advertising

• Develop, strategize and implement a digital marketing strategy that aligns with our client’s goals and objectives.

• Assist with designing and developing various digital projects, monitoring their progress and impact.

• Optimize content for search engines and use SEO best practices to improve organic search rankings.

• Develop and oversee email marketing campaigns, tracking their success and making necessary improvements.

• Research industry trends and competitor activity to stay up-to-date on market developments and adapt content strategy accordingly.

• Analyze and report on the effectiveness of content marketing campaigns, using data to make data-driven decisions to improve future campaigns.

 

Please submit your resume and include your portfolio as part of your application - careers@kcgmarketing.com.