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OUR EXPERTISE
You could describe us as an external ‘in-house’ agency providing ideas from concept to completion. Our goal is to be a seamless extension of your team, which will make your company flourish. Our experienced account managers, designers, and content providers grow lasting relationships with our clients, allowing us to create true business partnerships based on trust, service, and proven results.
We deliver impactful packaging, marketing, and communications solutions as the agency of choice for • Food & Drink • Pharmaceuticals • Personal Care • Cosmetics • Home Care • Consumer Packaged Goods
Our 360-degree approach combines an eye for design, an ear for content and proficiency with regulatory, compliance and QA issues, which differentiates KCG from traditional marketing agencies.
BRAND STRATEGY
We establish your brand story – In order to drive business results, you need more than a logo refresh. A brand doesn’t exist on paper, a package, or a screen. It’s what happens in the minds and emotions of real consumers. It’s a feeling. A shared moment. A promise. A conversation. We create a roadmap for how you want your brand’s story told and how you want it to be understood by consumers.
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Market & Audience Research / Brand Proposition / TOV & Messaging / Planning / Campaign Development
DIGITAL STRATEGY
We help elevate your brand experience and engagement through forward-thinking online marketing. From social media campaigns to paid advertising, we will plan, execute, and analyze successful digital marketing campaigns to improve brand awareness and strengthen your return on investment.
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Social Media Management / Website / SEO Optimization / Paid Advertising (PPC) / eCommerce / Media Management / Web + Social Audits / Influencer Marketing / Email Marketing
DESIGN
Everything we create is highly customized to meet unique specifications and requirements. We get to know your brand or products to ensure that your marketing materials are consistent with your brand identity, vision, and messaging. With decades of graphic design experience, we can act as an extension of your internal marketing or design team to help create and refine marketing assets to grow your business.
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Creative strategy / Graphic Design / Copywriting / Video & Photography
MARKETING & ADVERTISING
Marketing is constantly changing and evolving. Our dedicated team ensures your brand keeps up with the latest trends and creates powerful storytelling moves following best practices for high-performing results.
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Packaging / In-Store POS & Displays / OOH /Direct Marketing / Advertising / Video Production / Sales Kits / Translations / Contests & Contest Management
PACKAGING & COMPLIANCE
Our mastery in packaging allows your brand to impact the store shelf or stand out on your website thumbnail. In order for brands to speak louder, scale faster, and grow stronger, we deliver packaging solutions and memorable brand marks that strike an emotional chord with your consumer. While also assisting you with Health Canada and Global regulatory approval processes. Our unique skillset and in-depth knowledge of industry issues can streamline the time to market.
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Compliance & Regulatory Support / Print Ready Artwork / Structural Design / 3D Renderings / Mock-Ups