Rust-Oleum Canada
Rust-Oleum is home of the industry-leading rust prevention and protective coatings category. They continue to develop world-class, cutting-edge solutions in small project paint, woodcare, solution-based primers, premium cleaners and high-performance coatings. Their passion for innovation led them to expand their category to the architectural wall paint market.
Wall Paint Brand Launch
The concept of expanding to the wall paint market has been a labour of love for RustOleum, with the journey starting back in 2017 with an idea that led to years of development and persistence.
Throughout the process, KCG branded and developed eye-catching product labels for many brand ideas when finally settling into 2 brands that provide consumers with mid-grade and premium wall paint options. With convenient, pre-mixed paint, we had to convey the same message to the consumer with various in-store strategies from easy-to-shop displays, colour-matched brochures and colour cards, captivating messaging and graphics to pull the consumer to the shelves.
We worked seamlessly with their PR company to create eye-catching visuals for online content that cohesively matched the in-store branding.
Brand Design
Label Execution
Brochures
Colour Cards
In-Store Displays
In-Store Signage
Power in Numbers
Programs
Locations
Volunteers
Project Gallery
