Similasan

Digital Campaign

KCG put together a full-rounded campaign within the digital space and with out-of-home digital billboards. All aspects of the promotion were geo-targeted around the Greater Toronto Area, making it very specific to all Shoppers Drug Marts and Walmarts in those areas. As the team researched billboards and Toronto-based advertising outlets, they were able to secure over ten billboards, adverting on the local CP24 news, plan a brand activation in Toronto during the Cherry Blossom Festival while handing out coupons and partner with The Weather Network, which delivered ads to consumers when the pollen count was over a targeted number. In addition to the above tactics, KCG also ran a geo-targeted Google campaign, including both Search and Display ads to target consumers around the Shopper Drug Mart and Walmart locations; the goal was to drive consumers into the stores and purchase the Similasan Allery Eye drops. 

In content creation development, the team created Canadianized image and video assets with eye-catching graphics and tag lines to entice potential consumers to click through the ad. These visuals were leveraged across all digital advertising platforms. 

• OOH Digital Billboards

• Google Advertising 

• Brand Activation with digital truck & couponing 

• Digital Adverting (CP24 & The Weather Network) 

• Reporting, Analytics & Audits